Once you’ve declared your purpose and vibe, you’re almost to your perfect 9-Grid theme. This is where you can choose a color scheme (we’d recommend sticking with your brand colors) and decide if you’d like to play around with any 9-Grid patterns (checkerboard, puzzle, vertical lines, etc.) Choose three words to describe the way you want your 9-Grid to feel and select the content and style the editing of your photos accordingly. Now it’s time to think about the kinds of posts your target audience will be interested in. What are you trying to achieve with each post? Who are you trying to engage? Once you answer these questions, you can move forward with your 9-Grid aesthetic. The first step to branding your Instagram 9-Grid is to decide the purpose of your brand’s account. So, let’s get to making that 9-Grid shine in four simple steps.

I’d argue those nine posts hold more power than your profile picture, bio, or even story highlights. Just to be sure we’re on the same page, the 9-Grid is the first nine tiny photos Instagram users see when they click on your profile. The success of your account all comes down to one simple question: why would someone decide to tap that “follow” button on your brand’s page? With online traffic like this, Instagram has the power to make or break your brand. So, your brand’s Instagram account is pretty dang important. 200 million Instagram users actively visit business profiles everyday. The first nine photos on your Instagram account page determine whether or not you gain a follower.Įight out of 10 Instagram users are following at least one business account.

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